Ass.Prof. Dr. Ursula Maier-Rabler and Ass.Prof. Dr. Thomas Herdin, coordinators of the MCM activities at the University of Salzburg, will be in China from June 7th to June 15th to meet their partners for talks about the future development of the Sino-Austrian Center for Media and Communication Management (MCM). After two days at Fudan University in Shanghai, they will also meet representatives at Nanjing Normal University (NNU) and Beijing Foreign Studies University (BFSU).
Main subject of the talks will be the future development of the activities of the MCM. The Master Exchange Program has been successfully established, but further planning for faculty exchange and joint research is needed.
The trip will bring all partner institutions closer together in this network and will fuel the development of the future activities. It is made possible by the OeAD, the Austrian agency for international mobility and cooperation in education, science and research.
This year’s Autrian Days in Shanghai were themed “Austria – Surprisingly Contemporary” and took place from May 22nd to May 25th, 2014. The Austrian Center at Fudan University organized a very diverse program in co-operation with the Eurasia Pacific Uninet (EPU) and the Austrian General Consulate in Shanghai.
The MCM Master Exchange Students, who currently complete their semester at Fudan University, participated in a range of the offered events, such as the Opening Ceremony, an exhibition opening or the screening of Austrian short films. Three young Austrian Artists were invited to Shanghai and represented Austrian contemporary art: the pianist David Six, the artist Birgit Petri and the writer Gerhild Steinbuch. The MCM assistant from the University of Salzburg, Friederike Zuber-Goos, was also there and took the chance to talk about the MCM Master Exchange Program to a group of OeAD and EPU officials at a lecture session.
The interest of Chinese students in the German language and Austria’s culture and history is very big and over all 750 persons joined in the many events.
In September 2014 the MCM Master Exchange Program will start its 8th round. 20 students of the Master Program of Communication Science of the University of Salzburg will have the opportunity to participate in this exchange program with the renowned Fudan University in Shanghai/China.
In this one-year-lasting program, participants engage in cultural and academic exchange with their Chinese fellow students in winter term 2014/15 together in Salzburg. In reverse, the Salzburg students will spend the summer semester 2015 in Shanghai with short study stays in Beijing and Nanjing.
The Master Exchange Program ‘Media and Communication Management’ is a cooperation of the School of Journalism at the Fudan University in Shanghai and the Department of Communication and the Center for Advanced Studies and Research in Information and Communication Technologies & Society (ICT&S) at the University of Salzburg.
It was established under the roof of the Sino-Austrian Center for Media & Communication Management (MCM). It allows students of these institutions, as well as selected students of further part- ner institutions to study for a semester in Salzburg and in Shanghai. Since the establishment of the MCM Program in 2007, almost 300 Chinese and Austrian students took the chance to