Monthly Archives: December 2014

16 12, 2014

The Sound of Salzburg

Categories: Chinese students in Austria, Exchange Students Blog||

By Zhang Ran

It is destined to be an extraordinary experience, especially for those who never step out of China, like me. Salzburg, Europe was always been a remote dream, but now I have come into this dream.

Like a newborn baby, everything seems so fresh to me that even a street souvenir shop or café […]

16 12, 2014

Impact of introduced programs to the tv industry in China & adaptive strategies

Categories: MCM Academic Blog|Tags: , , , , |

by Menghan Gong, Quan Shi and Fan Li

In recent years, the television market in mainland China has been flooded with different kinds of introduced programs, especially the format-imported programs. It gets extraordinary popular among the audience. The applications of format-imported programs seem to achieve great success for the TV industry in China. However, with […]