MCM Academic Blog

18 03, 2017

Chinese and Austrian Students visit Munich Media Institutions

Categories: MCM Academic Blog||

by Regina Jehl & Anne-Marie Zeif

During their exchange semester in Salzburg Chinese students alongside their Austrian and German colleagues got the chance to visit some of the most important media institutions in Germany and Austria. On the 25th of October in 2016 they embarked on a journey to a fieldtrip to Munich.

First on […]

18 03, 2017

Development of the reality show in China from 2005 to 2015

Categories: MCM Academic Blog||

by Chen Yifan, Sun Xian, Zuo Shuhang

Reality show also called Reality TV,the first born in Europe,after which it was extensive followed by western media such as American public broadcasting companies and other western medias.

Currently Reality became the most popular television program. “Reality show” shows personal life in a settled environment and rules as the […]

18 03, 2017

Community Media: An Unfamiliar But Not Emerging Media Form

Categories: MCM Academic Blog||

by  Cao Sha, Hsu Yitien, Xu Duo

Preface

As part of the MCM program, we visited two local media in Austria, Radio Fabrik and FS1, on October 20th and November 3rd. These two media operate as radio station and television station respectively, however have a common attribute, that is, they are all community media. As for […]

20 04, 2015

World Café 2014/15

Categories: Chinese students in Austria, MCM Academic Blog||

Table 1:

Differences and similarities in teaching and learning styles/cultures of Chinese and Austrian students/ teachers

After one hour reflection, with four different groups, we came to the point, that there are more differences than similarities in the two countries. They have completely different education systems. The Bachelor in China includes eight semester and the Master […]

2 02, 2015

How does Community Media Develop in China?

Categories: Chinese students in Austria, MCM Academic Blog||

A Case Study of Radiofabrik in Austria in Comparative Perspective
by Zhang Ran, Zhang Xingyu, Shi Congyi

Introduction

Despite lack of a precise definition, the phrase “Community media” always connect with “participatory” ,”alternative” or “citizen”, which used to describe media produced by, for, and about local communities(cf. Carpentier, 2007:1-26; Rodriguez, 2001).

Community media was born in the late […]

2 02, 2015

The Belgium Media Industry in the Context of…

Categories: Chinese students in Austria, MCM Academic Blog||

The Belgium Media Industry in the Context of Multilingualism Language, Community and Cultural Identity
by Yihan Huang, Ke Yan and Tongying Wei

“If you turn on the TV at 7:00 in the evening, you will receive evening news in Dutch. Half an hour later, at 7:30 p.m., there is another evening news program broadcast in French. […]

19 01, 2015

A Comparison of Media System between China and Austria

Categories: Chinese students in Austria, MCM Academic Blog||

by Li Shengqing, Feng Shuangqing, Liu Yuyang, You Zhengyi

China, a developing Asian country with the largest population in the world and a burgeoning market of enormous potential, comparing with Austria, a developed European country with a relatively smallish number of population and a high level of economic accomplishment, it seems these two nations have […]

19 01, 2015

Salzburg Students

Categories: Chinese students in Austria, MCM Academic Blog||

A student report: On Tuesday, 14th of October 2014, the participants of the MCM Master Exchange Program of the University of Salzburg and te Fudan University in Shanghai went on a trip to Munich and visited the media companies Huffington Post Germany and BR (Bayerischer Rundfunk). The students learned about the structure pof these […]

19 01, 2015

Exchange Program Journal

Categories: Chinese students in Austria, MCM Academic Blog||

Made by Wennie Zhang, Jin Wang, Alexandra Orgler, Julia Rosenow

As additional work, our group decided to create one page looking like a page of the Salzburger Nachrichten. This page looks like the front page of the SN coincident in layout and colour. The only difference is the content, which is related to the MCM […]

16 12, 2014

Impact of introduced programs to the tv industry in China & adaptive strategies

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by Menghan Gong, Quan Shi and Fan Li

In recent years, the television market in mainland China has been flooded with different kinds of introduced programs, especially the format-imported programs. It gets extraordinary popular among the audience. The applications of format-imported programs seem to achieve great success for the TV industry in China. However, with […]