What Austrian students need to know

The MCM program is an integrated part of the Master curriculum in Communication Studies at University of Salzburg and covers a complete project module. It consists of a preparatory semester at University of Salzburg and a following semester at Fudan University in Shanghai.

Referring to the Master Curriculum a project module consists of

  • Projekt 1 / Media & Communication Management: Socio-cultural and socio-technical dimensions of media and communication (lecturer: Robert Bichler, Thomas Herdin, Ursula Maier-Rabler)
  • Projekt 2 / Media & Communication Management: Analyzing practices on local and international level (lecturer: Stefan Huber)
  • Projektdurchführung / Media & Communication Management: Projektdurchführung (study abroad) (PJ)

In winter term the participants attend two courses at University of Salzburg which are exclusively available for MCM participants from Salzburg and China.

Winter semester at University of Salzburg

In ‚Projekt 1’ (UE) Austrian and Chinese MCM participants collaborate on topics related to societal, cultural and technological phenomena of media and communication and related differences between Austria/Europe and China. ‚Projekt 2’ (UE) focuses on collaborative work of Austrian and Chinese participants on practical issues in the field of media and communication on the basis of local and national excursions. In additon the Austrian participants are recommended to attend the following optional courses which are offered by the Department of Communication Science and will be mandatory for the Chinese participants of the MCM program.

Type Title Lecturer
Projekt 1 (UE) Socio-cultural and socio-technical dimensions of media and communication Robert Bichler
Projekt 2 (UE) Case studies in Austria and the European Union Stefan Huber

In ‚Projekt 1’ (UE) Austrian and Chinese MCM participants collaborate on topics related to societal, cultural and technological phenomena of media and communication and related differences between Austria/Europe and China.
‚Projekt 2’ (UE) focuses on collaborative work of Austrian and Chinese participants on practical issues in the field of media and communication on the basis of local and national excursions.
In additon the Austrian participants are recommended to attend the following optional courses which are offered by the Department of Communication Science and will be mandatory for the Chinese participants of the MCM program.

Type Title Lecturer
Master Lecture (VO) Economics and structure of media and journalism Sergio Sparviero
Master Practical (UE) Media management under the condition of press freedom Wolfgang Vyslozil

Summer semester at Fudan University, Shanghai

Projekt 3 / Media & Communication Management: Projektdurchführung (PJ):
As completion of the project module the Austrian MCM participants attend five of the following courses offered at Fudan University in Shanghai during the summer semester.

Type Title Lecturer
Master Course Introduction to Chinese Culture Hong Guo
Master Course Crisis Communication in China Shaojing Sun
Master Course Brand Strategic Communication Tang Le
Master Course China’s International Communication in the Context of Gobalization Guolin Shen
Master Course Environmental Communication in China Fang Liujing

This obligatory package of courses replaces the course ‘Projektdurchführung’ (PJ) and completes the project module.
The grade for ‘Projektdurchführung’ (PJ) will be an average grade composed of the grades of three defined courses taken at Fudan University. In addition the credits for the remaining two courses may be transferred individually (no legal claim). To receive a certificate for the MCM Program, a successful completion of 5 courses is obligatory.