Impact of introduced programs to the tv industry in China & adaptive strategies

Categories: MCM Academic Blog|Tags: , , , , |

by Menghan Gong, Quan Shi and Fan Li

In recent years, the television market in mainland China has been flooded with different kinds of introduced programs, especially the format-imported programs. It gets extraordinary popular among the audience. The applications of format-imported programs seem to achieve great success for the TV industry in China. However, with […]