by Menghan Gong, Quan Shi and Fan Li

In recent years, the television market in mainland China has been flooded with different kinds of introduced programs, especially the format-imported programs. It gets extraordinary popular among the audience. The applications of format-imported programs seem to achieve great success for the TV industry in China. However, with more and more similar programs being showed on the screen, the market suffered much fiercer competitions and homogenization. Thus it is argued that the prosperity can be an appearance of illusion and the problems that imported programs may lead to can be serious. How to promote the localization of introduced programs, what are the practical adaptive strategies to make more innovations, it is the urgent challenge we have to face.