by Severina Cengu, Ji Luyao, Yuting Zhao

After visiting Brussels and experiencing the political environment and its new communication strategies there, we’d like to discover the role behind social media in the process of political information transmission regarding EU. We want to elaborate the behavior of using social media to acquire and send this political information by interviewing participating Chinese and Austrian students. The primary view was in combining the differences and similarities in the political definition/view and involvement between Chinese and Austrian students about EU. And we try to find out the connections between the construction of the EU’s image and social media.

In the video, we analyze the level of political participation and the using habits of social media. We also want to know how they consider the differences in news coverage between the mainstream media and social media and how they influence the cognition or get to the target audience. There is a research about EU’s image on Chinese social media said that EU is more like a valid but fragmented institution. () So we’d like to know whether our interviewers consider there is a sense of split inside the EU and how they perceive the split, taking Brexit as an example.

Due to cultural differences, media habits and media environment considerations, we originally thought there was a huge difference between the Chinese students and Austrian students in the recognition of the EU’s image. However, during the interview, we found that the largest difference between Chinese students and Austrian students in cognition may exist only in different levels of understanding the specific issues of the EU and both of them have a very high similarity in the overall perception of the EU’s image.