The Sino-Austrian Center

The Sino-Austrian Center for Media & Communication Management, founded 2004, is a joint endeavour of the Fudan University in Shanghai and the University of Salzburg. Besides the Master Exchange Program it provides faculty and doctoral exchange programs as well as joint research activities.

Globalization in the field of academic studies requires increased competitiveness and enables cooperation of students all over the world. The Master-Exchange Program in “Media and Communication Management” is the heart of the Sino-Austrian Center.More
The MCM Sino-Austrian Center encourages joint research projects between the partner departments. Themes embrace cultural value studies as well as comparative studies in social media and internet communication.More
The program facilitates and supports short and longtime faculty exchange programs. Doctoral candidates from all partner departments are encouraged to gain international experience.  More
Students on the intercultural experiences they made on their trip abroad.More
Read about the experiences and results of the transnational academic collaboration taking place in the MCM program.More


Latest news of the Master Exchange Program

Master mit Chinaschwerpunkt – Jetzt bewerben!

Informiert euch unverbindlich über das einmalige Angebot der Universität Salzburg!

Nutzt eure Chance euren Master mit Chinaschwerpunkt zu machen!

Wir suchen Studis, die ihren Master KOWI in Salzburg machen möchten und ein hohes Interesse am chinesischen Medienmanagement und der chinesischen Kultur mitbringen!

Für Fragen und Details dient unsere aktuelle FB-Gruppe. Hier findet ihr Anschluss zu ehemaligen TeilnehmerInnen des MCM-Programmes (Media and Communication Management):

MCM 2017/18

Bei Interesse bitte frühzeitig melden. Die TN-Zahl ist begrenzt!

Die Bewerbungsfrist für das Studienjahr 2018/19 läuft von jetzt bis Ende Mai. Interessenten schreiben bitte an

Euer MCM-Team


KOWI Salzburg: einmal Shanghai - retour

MCM in the “SN-Unibeilage” March 2017

Official welcome of international students by the city of Salzburg
Shanghai-Salzburg Seminar Series SSSS 2017
Farewell Ceremony 2017
Europe in a nutshell
MCM Coordinators meet their partners in China
Austrian Days in Shanghai


Globalization in the field of academic studies requires increased competitiveness and enables cooperation of students all over the world. China’s importance in the global economy is growing rapidly and constitutes an increasing factor especially in the global media and communication industry.Mission


Master Exchange Program.
The Master Exchange Program ‘Media and Communication Management’ is a cooperation of the School of Journalism at the Fudan University in Shanghai and the Department of Communication and the Center for Advanced Studies and Research in Information and Communication Technologies & Society (ICT&S) at the University of Salzburg.
It was established under the roof of the Sino-Austrian Center for Media & Communication Management (MCM). It allows students of these institutions, as well as selected students of further part- ner institutions to study for a semester in Salzburg and in Shanghai. Since the establishment of the MCM Program in 2007, almost 300 Chinese and Austrian students took the chance to
be part of this unique program. The academic part of the program encompasses five university courses in Media and Communication Management, a variety of field trips to major media institutions, independent media and communication initiatives, as well as cultural and communication agencies. Excursions to key players in the field of communication in selected European and Chinese cities complete the Program. Exceeding basic exchange, the MCM Program focuses on real cooperation between Chinese and European students, both on an academic and a social level. It provides the basis for intercultural learning and helps the participants to become integrated into academic and social life during their semester abroad.>more about the mcm-program
Master Exchange Program
MCM Benefits
Information for Austrian students